Date
From: 3 March 2026
To: 5 March 2026
Location
Messe Berlin
Hammarskjöld Plaza, 14055 Berlin
Directions

About this event

The ITB (Internationale Tourismus-Börse) in Berlin is the world's largest trade fair for the travel and tourism industry. Annually, thousands of professionals from the travel industry gather to discover the latest trends, destinations, and technologies. The fair offers an extensive platform for networking, knowledge sharing, and closing business deals. ITB focuses on both B2B and B2C and includes conferences, workshops, and presentations from international exhibitors. The event is an essential meeting place for travel organizations, destinations, technology companies, and media.

Highlights

Visitor Numbers:

Annually more than 160,000 visitors, of which approximately 113,500 are trade visitors

Number of Exhibitors:

About 10,000 exhibitors from more than 180 countries

History:

Founded in 1966, has grown into a leading international platform for the travel industry

Target Audiences:

Travel professionals, tour operators, destination marketing, technology companies, media

Themes:

Sustainable tourism, digitalization, innovation, new travel destinations