About this event
Heroes Made in Asia is an event dedicated to Asian pop culture taking place on March 21 and 22, 2026 at Jaarbeurs Utrecht. The event offers visitors the opportunity to immerse themselves in anime, manga, gaming, and traditional Asian culture. You can taste authentic Asian dishes, admire impressive cosplays, attend workshops, and meet your idols. The event is expanding with three new themed areas: Japanese Matsuri, Korean District, and Pasar Indonesia, each with their own programs and activities.
Highlights
Themes:
Japanese culture and anime, K-pop and K-beauty, Indonesian culture, gaming, TCG, cosplay, manga
Target audiences:
Anime and manga fans, K-pop lovers, gamers, cosplayers, families with teenagers, lovers of Asian pop culture