Date
From: 20 March 2026
To: 22 March 2026
Location
Messe Düsseldorf
At the Staad (Stockumer Courts), 40474 Düsseldorf
Directions

About this event

Beauty Trade Special is a leading trade fair for the professional beauty industry in the Netherlands. The event takes place annually and offers an inspiring platform where professionals from the beauty industry come together to discover the latest trends, innovations, and products. Visitors can participate in workshops, demonstrations, and networking opportunities with leading brands and experts. Beauty Trade Special targets beauticians, salon owners, makeup artists, and other professionals who are looking for knowledge, inspiration, and business opportunities within the beauty sector.

Highlights

Visitor Numbers

Beauty Trade Special attracts thousands of visitors from the professional beauty industry annually.

Number of Exhibitors

There are typically more than 250 exhibitors present, ranging from large brands to innovative start-ups.

History

The fair has a long tradition and has been organized for many years as the meeting point for beauty professionals in the Netherlands.

Target Audiences

The main target groups are beauticians, salon owners, makeup artists, distributors, and other professionals from the beauty sector.

Themes

Important themes include skin care, makeup, equipment, salon design, trends, education, and sustainability within the beauty industry.