Robijn Fragrance Activation - Uit Holland Project

Robijn

Client Robijn

About this project

For the launch of a new ROBIJN fragrance, we chose a sustainable approach. Rather than building something new, we gave an existing 3.5-meter tall bottle structure a second life. Our team cleaned, sanded, resprayed, and fully rewrapped the structure to align with the new fragrance branding. The activation took place at Jaarbeursplein in Utrecht – one of the busiest spots in the city. The result: maximum impact with minimal production waste, and visibility for the new scent while demonstrating responsible production practices.

Robijn

Robijn

About this project

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